The Brand

I got the nickname "Silly" sometime in my teen years, and when I moved to The US, it proved much easier to go by this name rather than my given name "Silje" due to the countless daily misspellings and mispronunciations. As I got into the fitness industry, I became known as Silly Fitness. Thus, Silly Fitness and Train with Silly were natural choices in my business ventures. As for my logo, the pistol squat became more or less my "signature move" as I loved doing versions of this exercise anywhere and at any time. Doing a pistol squat on top of a kettlebell while holding a barbell overhead can be said to be a "silly" thing to do. Therefore, the outline of the image below was a natural and fun choice to become my logo.